> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.bitbybit.studio/llms.txt
> Use this file to discover all available pages before exploring further.

# bitCRM overview

> Send WhatsApp Campaigns, build Automations, and segment customers in bitCRM — start here to connect WhatsApp and pick your first workflow.

bitCRM is bitbybit's marketing surface for WhatsApp: send broadcast **Campaigns**, build multi-step **Automation** scenarios, target **Customer segments**, and measure results — all in one place. This page orients you and points to where to start.

## Start here

<Card title="Connect WhatsApp" icon="whatsapp" href="/integrations/whatsapp-cloud-api">
  Connect your WhatsApp Cloud API to bitbybit — the first step before you can send anything.
</Card>

## What you can do

<CardGroup cols={2}>
  <Card title="Get started" href="/bitcrm/connect-whatsapp-cloud-api">
    Connect WhatsApp Cloud API or the WhatsApp Business App to bitCRM.
  </Card>

  <Card title="Campaigns" href="/bitcrm/how-to-create-a-new-whatsapp-cloud-api-campaign-with-bitbybit">
    Send one-time or scheduled WhatsApp broadcasts with images, buttons, and personalized variables.
  </Card>

  <Card title="Automation" href="/bitcrm/how-to-create-an-automation">
    Build scenarios that react to a Trigger with conditional steps.
  </Card>

  <Card title="Triggers" href="/bitcrm/how-to-set-up-a-trigger">
    Choose the event that starts an Automation — Shopify orders, schedules, chat events, loyalty, and more.
  </Card>

  <Card title="Customer data" href="/bitcrm/how-to-create-a-customer-segment">
    Save audience filters and segment customers to target the right people.
  </Card>

  <Card title="Automation platforms" href="/bitcrm/bitbybit-x-zapier">
    Connect Zapier, Make, and n8n to automate workflows across other apps.
  </Card>

  <Card title="Analytics" href="/bitcrm/understanding-whatsapp-campaign-metrics">
    Measure Campaign and Automation performance.
  </Card>

  <Card title="Meta Conversion API (CAPI)" href="/capi-overview">
    Forward conversion events to Meta.
  </Card>

  <Card title="Integrations" href="/integrations/overview">
    Connect Shopify, Stamped, Yotpo, and the other services bitCRM works with.
  </Card>
</CardGroup>

## New to bitbybit?

If you haven't connected WhatsApp yet, start with [Connect WhatsApp Cloud API](/integrations/whatsapp-cloud-api), then create your [first Campaign](/bitcrm/how-to-create-a-new-whatsapp-cloud-api-campaign-with-bitbybit) or [first Automation](/bitcrm/how-to-create-an-automation).