> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.bitbybit.studio/llms.txt
> Use this file to discover all available pages before exploring further.

# bitCRM overview

> Send WhatsApp Campaigns, build Automations, and segment customers in bitCRM — start here to connect WhatsApp and pick your first workflow.

bitCRM is bitbybit's marketing surface for WhatsApp: send broadcast **Campaigns**, build multi-step **Automation** scenarios, target **Customer segments**, and measure results — all in one place. This page orients you and points to where to start.

## Start here

<Card title="Connect WhatsApp" icon="whatsapp" href="/bitcrm/how-to-create-and-connect-whatsapp-cloud-api">
  Connect your WhatsApp Cloud API to bitbybit — the first step before you can send anything.
</Card>

## What you can do

* **[Campaigns](/bitcrm/how-to-create-a-new-whatsapp-cloud-api-campaign-with-bitbybit)** — send one-time or scheduled WhatsApp broadcasts with images, buttons, and personalized variables.
* **[Automation](/bitcrm/how-to-create-an-automation)** — build scenarios that react to a Trigger (Shopify orders, schedules, chat events, loyalty, and more) with conditional steps.
* **[Triggers](/bitcrm/how-to-set-up-a-trigger)** — choose the event that starts an Automation.
* **[Push notifications](/bitcrm/how-to-send-a-push-app-notification)** — send push messages to your mobile-app audience.
* **[Customer segments](/bitcrm/how-to-create-a-customer-segment)** — save audience filters to target the right people.
* **[Integrations](/bitcrm/how-to-integrate-bitcrm-with-shopify)** — connect Shopify, Stamped, Yotpo, n8n, and Make.com.
* **[Analytics](/bitcrm/understanding-whatsapp-campaign-metrics)** — measure Campaign and Automation performance.
* **[Meta Conversion API (CAPI)](/capi-overview)** — forward conversion events to Meta.

## New to bitbybit?

If you haven't connected WhatsApp yet, start with [Connect WhatsApp Cloud API](/bitcrm/how-to-create-and-connect-whatsapp-cloud-api), then create your [first Campaign](/bitcrm/how-to-create-a-new-whatsapp-cloud-api-campaign-with-bitbybit) or [first Automation](/bitcrm/how-to-create-an-automation).