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Use this page when your products can sync through more than one WhatsApp connection.

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Overview

WhatsApp Catalog supports two channel types:
  • WhatsApp Cloud API
  • WhatsApp Business App (connected via Coexistence (Coex))
To prevent duplicate catalog data in Meta, the system enforces exclusivity: only one channel can be the active Primary Catalog Source at a time. The Products page shows a persistent banner indicating the current state and lets you switch sources at any time.

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Before you start

  • Open Products.
  • Make sure at least one WhatsApp channel is connected in Integrations.
  • Make sure your Meta Business Account (MBA) is linked — the catalog toggle cannot turn ON without it.

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What the banner tells you

A notification banner always appears at the top of the Products table. It changes based on your connection state.

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First-time setup with two channels connected

If you have both WhatsApp Cloud API and WhatsApp Business App (Coex) connected and have not yet activated a catalog:
  1. Open Products.
  2. Toggle any product ON for WhatsApp Catalog (or click Add products to WhatsApp Catalog).
  3. The Enable WhatsApp Catalog modal opens — no channel is pre-selected.
  4. Choose the channel to use as your Primary Catalog Source.
  5. Confirm. The system activates the catalog on that channel.
  6. The banner updates to Blue, showing your active source and a Switch Channel option.
If you close the modal without selecting a channel, the product toggle returns to OFF.

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Switch your active catalog channel

If you already have an active catalog and want to move it to the other channel:
  1. On Products, find the Blue banner at the top.
  2. Click Switch Channel.
  3. The Select Active Catalog Channel modal opens. Your current channel is pre-selected with a Current badge.
  4. Choose the other channel.
  5. Confirm. The system deactivates the catalog on the old channel, then activates it on the new one.
  6. The banner updates to reflect the new source.

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First-time setup with one channel

If only one WhatsApp channel is connected:
  1. Toggle any product ON for WhatsApp Catalog.
  2. If your MBA is not yet linked, you are prompted to connect it before continuing.
  3. The catalog activates on your single connected channel automatically.
  4. The banner turns Green.

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If no WhatsApp channel is connected

If no channel is connected when you try to toggle a product ON, a redirect modal appears pointing you to Integrations. After connecting a channel, return to Products — the Orange banner will be shown.

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Scenario reference

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Important notes

  • MBA is required. Even if a channel is connected, the catalog toggle cannot turn ON until your Meta Business Account is linked.
  • Closing the modal cancels the action. If you close the Enable Catalog modal without choosing a channel, the product toggle returns to OFF.
  • The banner persists. Once a primary channel is set, the banner remains visible as a permanent way to switch sources — except on the single-channel Green state.
  • Switching deactivates the old channel first. To prevent duplicate catalog data in Meta, the system always deactivates the old channel before activating the new one.