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Use this page when you need a short, current comparison before choosing a WhatsApp connection path.

Overview

Both options connect through Meta, but they do not start from the same merchant setup.

Current confirmed difference

What you need before setup

WhatsApp Cloud API

  • Complete the business and phone-number checks Meta requests for your account and chosen connection.
  • Admin access to your Meta Business Manager
  • For a new dedicated Cloud API connection, an unused phone number that can receive SMS or phone calls for verification. For an existing number, confirm the connection or migration route below.
Before changing an existing WhatsApp account, confirm which connection or migration route applies. To keep using the WhatsApp Business App, review the Business App connection guide and its prerequisites. If another provider manages your number, ask bitbybit support to confirm the migration path before disconnecting or deleting anything. Do not delete an account just to satisfy a setup checklist. See WhatsApp Cloud API requirements.

WhatsApp Business App

  • available phone number
  • WhatsApp Business App installed on your device
  • Facebook Business account
WhatsApp Business App connection dialog showing Coexistence requirements and the Connect to Meta action

Where this matters in the product

The current product area uses these merchant-facing labels:
  • WhatsApp Cloud API
  • WhatsApp Business App
You may see those labels when you choose a Catalog source.