WhatsApp Business App vs WhatsApp Cloud API

Use this page when you need a short, current comparison before choosing a WhatsApp connection path.

Overview

Both options connect through Meta, but they do not start from the same merchant setup.

Option	Current confirmed setup summary
WhatsApp Cloud API	Connect this path when you want the current WhatsApp Cloud API connection flow in bitbybit.
WhatsApp Business App	Connect this path when you want to use the WhatsApp Business App and Cloud API with the same number.

The current product area uses these merchant-facing labels:

You may see those labels when you choose a Catalog source.