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Connecting the WhatsApp Business App lets the WhatsApp Business App and the Cloud API run at the same time on one number. You can move to an API-based solution without deactivating your current account, so your chat history is preserved. For a step-by-step walkthrough, visit our YouTube channel.

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Why connect this way

  1. Flexibility and cost-efficiency. Use the app for personal, one-on-one chats while the API handles automation, agents, and high-volume broadcasts. This mix optimizes costs.
  2. No lost data. Adopt the API without deactivating your account. Messages are mirrored and synced between both platforms, preserving conversation history, and contacts are imported automatically. You can also import up to 6 months of 1:1 chats and 2 weeks of multimedia history. Group chats are not imported.
  3. Scalability and professionalism. Manage a high volume of messages through the API while keeping a single, professional number for a seamless customer experience.

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Before you start

  1. A valid Facebook Business account.
  2. An active WhatsApp Business App phone number.
  3. A completed Meta verification process, covering both phone number verification and business verification.

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Step 1: Access Integrations

Navigate to the Integrations dashboard and select WhatsApp Business App. Screenshot 2025-11-01 094709.png

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Step 2: Connect your Meta account

Screenshot 2025-11-01 095444.png

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Step 3: Connect your Facebook account

Screenshot 2025-11-01 100536.png

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Step 4: Start connecting to bitbybit

Screenshot 2025-11-01 100952.png

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Step 5: Choose your Business Portfolio

Choose your Business Portfolio and fill in all the information. Screenshot 2025-11-01 101744.png
If your business has multiple portfolios, choose the portfolio you want to integrate.

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Step 6: Choose to connect with WhatsApp Business

Screenshot 2025-11-01 112005.png

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Step 7: Insert your WhatsApp Business number

Enter the WhatsApp Business number you want to integrate with bitbybit. Screenshot 2025-11-01 112127 - Copy.png

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Step 8: Scan the QR code

Scan the QR code from your WhatsApp Business App. Screenshot 2025-11-01 113512.png
  1. Look at your screen for the “Share Contacts and Chats” pop-up, which displays a QR code.
  2. Go to your WhatsApp Business App and find the message from Facebook Business.
  3. Open the message, click “Connect”, then confirm by clicking “Connect to the Business Platform”.

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Step 9: Set up your timezone

Screenshot 2025-11-01 114914.png

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Step 10: Confirm the connection

Screenshot 2025-11-01 115517.png To check that your WhatsApp account is connected to bitbybit, your WhatsApp Business App shows a confirmation screen. You can also find it in Settings → Account → Connect to Business Platform. Screenshot 2025-11-01 115927.png
As with the Cloud API, you still need to add a payment method to unlock all messaging features.

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Feature comparison

The table below outlines the features available for each type of WhatsApp business setup: the standard WhatsApp Business App, the WhatsApp Business App connected to Cloud API, and the fully integrated WhatsApp Cloud API. It also highlights how certain features change once a business is onboarded to the Cloud API. Source: Meta’s onboarding documentation.