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WhatsApp message templates need Meta approval before you can send them. Check the review estimate and status meanings below.

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How long approval takes

When you click Save template to submit a template, bitbybit shows this estimate in the submission confirmation:
“Your template will undergo review by Meta and typically take up to 24 hours for approval.”
This applies to every template type and message category (Marketing, Utility) — there is no separate estimate for any specific category. The review is carried out by Meta, not bitbybit, so the actual time can vary depending on Meta’s review queue and your template content, and may occasionally take longer than 24 hours.

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Template status meanings

While a template moves through review, its status label updates on the template dashboard:

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Editing a submitted template

Once a template is submitted, you can only edit and update it once every 24 hours. Updating a template requires resubmitting it to Meta for verification, which restarts the review.
If Meta has already reviewed and reclassified your template’s message category, the Message Category field is locked. To change it, appeal through Meta Business Support.
For the latest Meta policy on template review and messaging categories, see the WhatsApp Business Policy.

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FAQ

Typically up to 24 hours, though Meta’s review time can vary.
You can edit a submitted template once every 24 hours, but doing so resubmits it to Meta and restarts the review.
Meta declined the template. Edit and resubmit it, or appeal through Meta Business Support.