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Set a spend limit for one WhatsApp campaign. bitbybit pauses sending before the next batch would exceed your limit.
Available for WhatsApp Cloud API and Coexistence campaigns. Spend limits don’t apply to WhatsApp Business App campaigns, demo segments, or empty audiences.
1

Turn on the spend limit

When choosing your message template, switch on Campaign spend limit. Leave it off to send without a limit.
2

Enter an amount

Enter your ceiling in Spend limit amount. The currency matches your WhatsApp account’s billing currency and can’t be changed.
Campaign spend limit enabled with the Spend limit amount field in IDR below the message template selector
Costs vary by recipient country, template category, and message volume. Your limit is a ceiling, not an estimate.
3

Check it in Review

Confirm Spend limit shows the correct amount before sending. If you see Missing spend limit amount, enter an amount or turn the limit off.

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When a campaign pauses at its limit

The Campaign dashboard shows Spend limit reached. Open the campaign’s Log page to see the limit, Spent so far, and Not yet sent recipients.
Campaign log showing a Campaign paused notice with spend limit, spent amount, remaining recipients, and Resume campaign action

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Resume the campaign

  1. Click Resume campaign.
  2. Enter a New spend limit higher than the current one.
  3. Click Update and resume.
Only remaining recipients receive the message. Check Limit history in the dialog to review previous limits.
Spend checks include messages accepted by Meta, even before billing arrives. The campaign may pause slightly early; Spent so far can take a few minutes to appear or update.

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Troubleshooting

  • Spend limit unavailable: bitbybit couldn’t read your billing currency. You can still send without a limit.
  • Paused — rate unavailable: bitbybit couldn’t read the current message rate. Click Try resuming after a few minutes. Raising the limit won’t help; contact support if it keeps happening.